As a creative guide, Aat Vos is dedicated to reviving the public domain. He evokes social change through the design of third places. His multidisciplinary approach combining architecture, marketing, design, and communication makes him a great source of inspiration for a wide variety of clients like governmental organizations, municipalities, libraries, and many more.
Public space design for social change
Ray Oldenburg, an example to Aat Vos, talks about one’s home as the “first place”. The workplace – where people may spend most of their time, is referred to as the “second place”. Last but not least, “third places” are the anchors of community life because they facilitate and foster broader, more creative interaction.
Where the means and facilities for relaxation and leisure are not publicly shared, they become the objects of private ownership and consumption.
Third places include libraries, theaters, municipalities, cultural centers, and the like, but can just as easily also be commercial spaces. Aat Vos transforms these spaces in collaboration with local stakeholders; he builds a custom network as needed to create an attractive environment with appealing public programming. Like social cement, his method of working and the resulting projects connect people. Ultimately, it’s not all that much about the place or even what it looks like – it’s really about the people.
Why is it important to revive the public domain, you ask? Third places act as tools for localism; whether a space seeks to retain its cultural identity, stay relevant, or give something back to the community. A sense of belonging is a basic human need – third places meet this need by providing inclusion, both spatially and socially.
Why work with a creative guide?
A true creative guide provides inspiration in the form of motivational speeches with fresh insights. He’s a facilitator who bridges opinions and ideas, and models these into a vision that is supported by the majority. A creative guide has seniority, yet he’s flexible and open to working with any team. Aat Vos leads design workshops to help clients discover sustainable solutions that meet their needs. Besides being a speaker, he is the author of 3rd4ALL – how to create a relevant public space.
The right balance between physical elements like context and content, and non-physical elements like communication and competencies, is what makes public spaces a success. Aat has distilled the essence of this balance in his concept of The Butterfly Principles of Design for Programmability.
With a firm understanding of organizations and their processes, Aat Vos is a sparring partner that helps organizations make sure their way of working matches the character and goal of each space. With a hands-on approach he offers inspiration, orientation and guidance. Oh, and also space for some fun.
Ready to embrace the third place?
Meet the man, contact Aat Vos.